Carl F. Mela

12 papers Journal 12
YearRankTypeTitle / Venue / Authors
2023 J jnl
The Design and Targeting of Compliance Promotions.
Mark. Sci.
Øystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, Song Yao
2022 J jnl
A Scalable Recommendation Engine for New Users and Items.
CoRR
Boya Xu, Yiting Deng, Carl F. Mela
2020 J jnl
Online Display Advertising Markets: A Literature Review and Future Directions.
Inf. Syst. Res.
Hana Choi, Carl F. Mela, Santiago R. Balseiro, Adam Leary
2019 J jnl
Monetizing Online Marketplaces.
Mark. Sci.
Hana Choi, Carl F. Mela
2016 J jnl
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach.
Mark. Sci.
Dae-Yong Ahn, Jason A. Duan, Carl F. Mela
2016 J jnl
Zooming In on Choice: How Do Consumers Search for Cameras Online?
Mark. Sci.
Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela
2013 J jnl
Invited Paper - A Keyword History of Marketing Science.
Mark. Sci.
Carl F. Mela, Jason M. T. Roos, Yiting Deng
2011 J jnl
A Dynamic Model of Sponsored Search Advertising.
Mark. Sci.
Song Yao, Carl F. Mela
2011 J jnl
Structural Workshop Paper - Data Selection and Procurement.
Mark. Sci.
Carl F. Mela
2008 J jnl
Building Brands.
Mark. Sci.
Mehmet Berk Ataman, Carl F. Mela, Harald J. van Heerde
2008 J jnl
Database Paper - The IRI Marketing Data Set.
Mark. Sci.
Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela
2008 J jnl
Online Auction Demand.
Mark. Sci.
Song Yao, Carl F. Mela