Brett R. Gordon

11 papers Journal 11
YearRankTypeTitle / Venue / Authors
2025 J jnl
Multicell Experiments for Marginal Treatment Effect Estimation of Digital Ads.
Manag. Sci.
Caio Waisman, Brett R. Gordon
2023 J jnl
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement.
Mark. Sci.
Brett R. Gordon, Robert Moakler, Florian Zettelmeyer
2023 J jnl
Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections.
Manag. Sci.
Brett R. Gordon, Mitchell J. Lovett, Bowen Luo, James C. Reeder
2021 J jnl
Digitization and Flexibility: Evidence from the South Korean Movie Market.
Mark. Sci.
Joonhyuk Yang, Eric T. Anderson, Brett R. Gordon
2019 J jnl
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook.
Mark. Sci.
Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava, Daniel Chapsky
2018 J jnl
An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition.
Mark. Sci.
Yang Li, Brett R. Gordon, Oded Netzer
2015 J jnl
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes.
Mark. Sci.
Brett R. Gordon, Baohong Sun
2013 J jnl
Advertising Effects in Presidential Elections.
Mark. Sci.
Brett R. Gordon, Wesley R. Hartmann
2011 J jnl
Competitive Strategy for Open Source Software.
Mark. Sci.
Vineet Kumar, Brett R. Gordon, Kannan Srinivasan
2011 J jnl
Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics.
Mark. Sci.
Brett R. Gordon, Raphael Thomadsen, Eric T. Bradlow, Jean-Pierre Dubé, Richard Staelin
2009 J jnl
A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry.
Mark. Sci.
Brett R. Gordon