Brendan Kitts

35 papers A* 7A 2C 5Journal 13Unranked 8
YearRankTypeTitle / Venue / Authors
2024 J jnl
Double Distributionally Robust Bid Shading for First Price Auctions.
CoRR
Yanlin Qu, Ravi Kant, Yan Chen, Brendan Kitts, San Gultekin, Aaron Flores, Jose H. Blanchet
2024 — conf
Nonlinear Kalman Filtering with Reparametrization Gradients.
ICFSP
San Gultekin, Brendan Kitts, Aaron Flores, John Paisley
2023 J jnl
Nonlinear Kalman Filtering with Reparametrization Gradients.
CoRR
San Gultekin, Brendan Kitts, Aaron Flores, John W. Paisley
2021 A* conf
An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions.
KDD
Tian Zhou, Hao He, Shengjun Pan, Niklas Karlsson, Bharatbhushan Shetty, Brendan Kitts, Djordje Gligorijevic, San Gultekin, Tingyu Mao, Junwei Pan, Jianlong Zhang, Aaron Flores
2021 J jnl
An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions.
CoRR
Tian Zhou, Hao He, Shengjun Pan, Niklas Karlsson, Bharatbhushan Shetty, Brendan Kitts, Djordje Gligorijevic, San Gultekin, Tingyu Mao, Junwei Pan, Jianlong Zhang, Aaron Flores
2021 A* conf
MEOW: A Space-Efficient Nonparametric Bid Shading Algorithm.
KDD
Wei Zhang, Brendan Kitts, Yanjun Han, Zhengyuan Zhou, Tingyu Mao, Hao He, Shengjun Pan, Aaron Flores, San Gultekin, Tsachy Weissman
2020 J jnl
Bid Shading by Win-Rate Estimation and Surplus Maximization.
CoRR
Shengjun Pan, Brendan Kitts, Tian Zhou, Hao He, Bharatbhushan Shetty, Aaron Flores, Djordje Gligorijevic, Junwei Pan, Tingyu Mao, San Gultekin, Jianlong Zhang
2020 A conf
Bid Shading in The Brave New World of First-Price Auctions.
CIKM
Djordje Gligorijevic, Tian Zhou, Bharatbhushan Shetty, Brendan Kitts, Shengjun Pan, Junwei Pan, Aaron Flores
2020 J jnl
Bid Shading in The Brave New World of First-Price Auctions.
CoRR
Djordje Gligorijevic, Tian Zhou, Bharatbhushan Shetty, Brendan Kitts, Shengjun Pan, Junwei Pan, Aaron Flores
2019 C conf
Efficient Adversarial Chaff Generation for Challenge-Response Authentication Over Unsecure Networks with an Application to Civilian Radio Networks.
ISI
Brendan Kitts, Andrew Potter
2019 C conf
The Future of Online Advertising: Thoughts on Emerging Issues in Privacy, Information Bubbles, and Disinformation.
ISTAS
Brendan Kitts, Nathan McCoy, Mark van den Berg
2017 A* conf
Ad Serving with Multiple KPIs.
KDD
Brendan Kitts, Michael Krishnan, Ishadutta Yadav, Yongbo Zeng, Garrett Badeau, Andrew Potter, Sergey Tolkachov, Ethan Thornburg, Satyanarayana Reddy Janga
2014 — conf
A Comparison of Algorithms for TV Ad Targeting.
ICDM Workshops
Brendan Kitts, Dyng Au
2014 — conf
Can Television Advertising Impact Be Measured on the Web? Web Spike Response as a Possible Conversion Tracking System for Television.
ADKDD@KDD
Brendan Kitts, Michael Bardaro, Dyng Au, Al Lee, Sawin Lee, Jon Borchardt, Craig Schwartz, John Sobieski, John Wadsworth-Drake
2013 A* conf
A High-Dimensional Set Top Box Ad Targeting Algorithm Including Experimental Comparisons to Traditional TV Algorithms.
ICDM
Brendan Kitts, Dyng Au, Brian Burdick
2013 C conf
Armored ads.
ISI
Wesley Brandi, Brendan Kitts, Raj Mahato, Jing Ying Zhang
2013 C conf
Click Fraud Detection with Bot Signatures.
ISI
Brendan Kitts, Jing Ying Zhang, Albert Roux, Ron Mills
2013 C conf
Click fraud botnet detection by calculating mix adjusted traffic value: A method for de-cloaking click fraud attacks that is resistant to spoofing.
ISI
Brendan Kitts, Jing Ying Zhang, Gang Wu, Raj Mahato
2013 — conf
Demand Finder: Set Top Box Television Ad Targeting Using a Novel Interactive Data Visualization System.
ICDM Workshops
Brendan Kitts, Dyng Au, Brian Burdick, Jon Borchardt, Amanda Powter, Todd Otis
2013 — conf
Real-Time Television ROI Tracking Using Mirrored Experimental Designs.
PAKDD Workshops
Brendan Kitts, Dyng Au, Brian Burdick
2013 — conf
The Making of a Large-Scale Online Ad Server: Practical Lessons Building One of the World's Largest Online Ad Servers.
ICDM Workshops
Brendan Kitts
2012 — conf
Tectonic Shifts in Television Advertising.
ICDM Workshops
Brendan Kitts, Dyng Au, Brian Burdick
2012 J jnl
Top-10 Data Mining Case Studies.
Int. J. Inf. Technol. Decis. Mak.
Gabor Melli, Xindong Wu, Paul Beinat, Francesco Bonchi, Longbing Cao, Rong Duan, Christos Faloutsos, Rayid Ghani, Brendan Kitts, Bart Goethals, Geoffrey J. McLachlan, Jian Pei, Ashok Srivastava, Osmar R. Zaïane
2010 A* conf
Attribution of Conversion Events to Multi-channel Media.
ICDM
Brendan Kitts, Liang Wei, Dyng Au, Amanda Powter, Brian Burdick
2010 — conf
Targeting Television Audiences Using Demographic Similarity.
ICDM Workshops
Brendan Kitts, Liang Wei, Dyng Au, Stefanie Zlomek, Ryan Brooks, Brian Burdick
2009 J jnl
The Components and Impact of Sponsored Search.
Computer
Bernard J. Jansen, Theresa Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy
2008 A* conf
Experimental comparison of scalable online ad serving.
KDD
Gang Wu, Brendan Kitts
2006 J jnl
Introduction to the special issue on successful real-world data mining applications.
SIGKDD Explor.
Gabor Melli, Osmar R. Zaïane, Brendan Kitts
2004 A conf
A Trading Agent and Simulator for Keyword Auctions.
AAMAS
Brendan Kitts, Benjamin J. LeBlanc
2004 J jnl
Optimal Bidding on Keyword Auctions.
Electron. Mark.
Brendan Kitts, Benjamin J. LeBlanc
2002 J jnl
Large-Scale Mining, Discovery and Visualization of WWW User Clickpaths.
Int. J. Image Graph.
Brendan Kitts, Kevin Hetherington-Young, Martin Vrieze
2001 J jnl
Intellectual capital: from intangible assets to fitness landscapes.
Expert Syst. Appl.
Brendan Kitts, L. Edvinsson, T. Beding
2000 A* conf
Cross-sell: a fast promotion-tunable customer-item recommendation method based on conditionally independent probabilities.
KDD
Brendan Kitts, David Freed, Martin Vrieze
1999 J jnl
Representation Operators and Computation.
Minds Mach.
Brendan Kitts
1996 J jnl
Book reviews.
Minds Mach.
Barbara Abbott, Annette Herskovits, Philip L. Peterson, Alfred R. Mele, David J. Cole, Daniel Crevier, Francis Jeffry Pelletier, Istvan S. N. Berkeley, Brendan Kitts, Mike Brown, George Paliouras