Baohong Sun

16 papers C 1Journal 14Unranked 1
YearRankTypeTitle / Venue / Authors
2024 J jnl
How Does Competition Affect Exploration vs. Exploitation? A Tale of Two Recommendation Algorithms.
Manag. Sci.
H. Henry Cao, Liye Ma, Z. Eddie Ning, Baohong Sun
2019 J jnl
Modeling social learning on consumers' long-term usage of a mobile technology: a Bayesian estimation of a Bayesian learning model.
Electron. Commer. Res.
Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang
2018 J jnl
An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints.
Mark. Sci.
Xiao Liu, Timothy P. Derdenger, Baohong Sun
2018 J jnl
Quantifying the Impact of Social Influence on the Information Technology Implementation Process by Physicians: A Hierarchical Bayesian Learning Approach.
Inf. Syst. Res.
Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang
2017 J jnl
A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions.
Mark. Sci.
Nitin Mehta, Jian Ni, Kannan Srinivasan, Baohong Sun
2017 J jnl
Is a Core-Periphery Network Good for Knowledge Sharing? A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum.
MIS Q.
Yingda Lu, Param Vir Singh, Baohong Sun
2015 J jnl
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes.
Mark. Sci.
Brett R. Gordon, Baohong Sun
2015 J jnl
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination.
Mark. Sci.
Yacheng Sun, Shibo Li, Baohong Sun
2015 J jnl
The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter.
Mark. Sci.
Liye Ma, Baohong Sun, Sunder Kekre
2014 — conf
Examining the Social Influence on Information Technology Sustained Use in a Community Health System: A Hierarchical Bayesian Learning Method Analysis.
HICSS
Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang
2012 J jnl
Database Submission - The ISMS Durable Goods Data Sets.
Mark. Sci.
Jian Ni, Scott A. Neslin, Baohong Sun
2012 J jnl
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.
Mark. Sci.
Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan
2012 J jnl
Ushering Buyers into Electronic Channels: An Empirical Analysis.
Inf. Syst. Res.
Nishtha Langer, Chris Forman, Sunder Kekre, Baohong Sun
2011 C conf
Learning from Peers on Social Media Platforms.
ICIS
Yingda Lu, Param Vir Singh, Baohong Sun
2009 J jnl
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift.
Mark. Sci.
Tao Chen, Baohong Sun, Vishal Singh
2008 J jnl
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality.
Mark. Sci.
Tülin Erdem, Michael P. Keane, Baohong Sun