Ashutosh Prasad

19 papers C 1Journal 18
YearRankTypeTitle / Venue / Authors
2026 J jnl
Optimal advertising and product durability decisions in new product diffusion.
Autom.
Adrian P. Kennedy, Ashutosh Prasad, Suresh P. Sethi, Chi Chung Siu, Sheung Chi Phillip Yam
2024 J jnl
Rejoinder: Dynamic Incentives in Sales Force Compensation.
Mark. Sci.
Olivier Rubel, Ashutosh Prasad
2022 J jnl
Advertising Cycling to Manage Exclusivity Loss in Fashion Styles.
Oper. Res.
Norris I. Bruce, Anand Krishnamoorthy, Ashutosh Prasad
2022 J jnl
Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence.
Manag. Sci.
Gila E. Fruchter, Ashutosh Prasad, Christophe Van den Bulte
2020 J jnl
Contract design when quality is co-created in a supply chain.
Eur. J. Oper. Res.
Tal Avinadav, Tatyana Chernonog, Gila E. Fruchter, Ashutosh Prasad
2017 J jnl
In-Store Advertising by Competitors.
Mark. Sci.
Dmitri Kuksov, Ashutosh Prasad, Mohammad Zia
2017 J jnl
Pricing and capacity planning for product-line expansion and reduction.
Int. J. Prod. Res.
Birendra K. Mishra, Ashutosh Prasad, Dhinu Srinivasan, Mohsen Elhafsi
2016 J jnl
Dynamic Incentives in Sales Force Compensation.
Mark. Sci.
Olivier Rubel, Ashutosh Prasad
2012 J jnl
Co-Op Advertising in Dynamic Retail Oligopolies.
Decis. Sci.
Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi
2012 J jnl
Understanding the impact of churn in dynamic oligopoly markets.
Autom.
Ashutosh Prasad, Suresh P. Sethi, Prasad A. Naik
2011 J jnl
Retail competition and cooperative advertising.
Oper. Res. Lett.
Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi
2010 J jnl
Optimal Bundling of Technological Products with Network Externality.
Manag. Sci.
Ashutosh Prasad, R. Venkatesh, Vijay Mahajan
2010 J jnl
Optimal pricing and advertising in a durable-good duopoly.
Eur. J. Oper. Res.
Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi
2009 J jnl
Integrated marketing communications in markets with uncertainty and competition.
Autom.
Ashutosh Prasad, Suresh P. Sethi
2008 J jnl
Building Brand Awareness in Dynamic Oligopoly Markets.
Manag. Sci.
Prasad A. Naik, Ashutosh Prasad, Suresh P. Sethi
2005 J jnl
Freeware as a competitive deterrent.
Inf. Econ. Policy
Ernan Haruvy, Ashutosh Prasad
2005 J jnl
Open source versus closed source: software quality in monopoly and competitive markets.
IEEE Trans. Syst. Man Cybern. Part A
Srinivasan Raghunathan, Ashutosh Prasad, Birendra K. Mishra, Hsihui Chang
2005 J jnl
Strategic Analysis of Corporate Software Piracy Prevention and Detection.
J. Organ. Comput. Electron. Commer.
Birendra K. Mishra, T. S. Raghu, Ashutosh Prasad
2002 C conf
Quality and Profits Under Open Source Versus Closed Source.
ICIS
Birendra K. Mishra, Ashutosh Prasad, Srinivasan Raghunathan