Ashok Ranchhod

25 papers Journal 16Unranked 8
YearRankTypeTitle / Venue / Authors
2019 J jnl
Analysing cross-cultural design in advergames: a comparison between the UK and Brazil.
EAI Endorsed Trans. Serious Games
Vanissa Wanick, Rima Dunn, Ashok Ranchhod, Gary B. Wills
2018 J jnl
Can visual familiarity influence attitudes towards brands? An exploratory study of advergame design and cross-cultural consumer behaviour.
Entertain. Comput.
Vanissa Wanick, James Stallwood, Ashok Ranchhod, Gary B. Wills
2018 — conf
Game for Supporting Dementia Carers.
GEM
Noreena Yi-Chin Liu, Gary B. Wills, Ashok Ranchhod
2018 J jnl
Support dementia carers in game.
EAI Endorsed Trans. Serious Games
Noreena Yi-Chin Liu, Gary B. Wills, Ashok Ranchhod
2018 J jnl
The Application of Anthropomorphic Gamification within Transitional Healthcare: A conceptual framework.
EAI Endorsed Trans. Serious Games
Nooralisa Mohd Tuah, Gary B. Wills, Ashok Ranchhod
2017 J jnl
Exploring avatar roles for motivational effects in gameful environments.
EAI Endorsed Trans. Creative Technol.
Nooralisa Mohd Tuah, Vanissa Wanick, Ashok Ranchhod, Gary B. Wills
2017 — ch.
Immersion and Narrative Design in Educational Games Across Cultures.
Serious Games and Edutainment Applications
James Baker, Vanissa Wanick, Mashael M. Asiri, Gary B. Wills, Ashok Ranchhod
2017 J jnl
The Right to Remember: Implementing a Rudimentary Emotive-Effect Layer for Frustration on AI Agent Gameplay Strategy.
Comput.
James Stallwood, Ashok Ranchhod
2015 — conf
Cultural persuasive affordances in advergaming design across cultures: a conceptual model.
MindTrek
Vanissa Wanick, Ashok Ranchhod, Gary B. Wills
2015 — conf
The Wheel of Sukr: A Framework for Gamifying Diabetes Self-Management in Saudi Arabia.
EUSPN/ICTH
Alaa AlMarshedi, Gary B. Wills, Ashok Ranchhod
2014 J jnl
Evaluating the educational effectiveness of simulation games: A value generation model.
Inf. Sci.
Ashok Ranchhod, Calin Gurau, Euripidis N. Loukis, Rohit H. Trivedi
2013 J jnl
The shopping experience of older supermarket consumers.
J. Enterp. Inf. Manag.
Yuanyuan Yin, Eujin Pei, Ashok Ranchhod
2012 — conf
A Methodology for Analyzing the Educational Validity of Business Simulation using Value Generation Models.
ECIS
Ashok Ranchhod, Euripidis N. Loukis
2008 J jnl
SMS-marketing: a study of consumer saturation using an extended TAM approach.
Int. J. Electron. Bus.
Claire Gauzente, Ashok Ranchhod, Calin Gurau
2006 J jnl
Evaluating Web Services: Towards a framework for emergent.
Eur. J. Oper. Res.
Ray Hackney, Huinan Xu, Ashok Ranchhod
2004 — conf
Marketing Strategies through Customer Attention: beyond technology-enabled customer relationship management.
AMCIS
Raymond A. Hackney, Ashok Ranchhod, Marilyn Hackney
2004 J jnl
The challenge of cyber-marketing planning and implementation.
Int. J. Inf. Technol. Manag.
Ashok Ranchhod, Calin Gurau, Ray Hackney
2004 J jnl
The changing nature of cyber-marketing strategies.
Bus. Process. Manag. J.
Ashok Ranchhod
2003 J jnl
Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems.
Inf. Technol. Manag.
Calin Gurau, Ashok Ranchhod, Ray Hackney
2003 — conf
Evaluating IT in the Independent Financial Services Sector in the UK Taking Into Consideration Marketing Orientation and Strategic Typology.
AMCIS
Ashok Ranchhod, Raymond A. Hackney, Tamer Awad
2002 J jnl
Towards an e-commerce business strategy.
Int. J. Serv. Technol. Manag.
Ray Hackney, Gareth Griffiths, Ashok Ranchhod
2001 J jnl
Factors Influencing Marketing Effectiveness on the Web.
Inf. Resour. Manag. J.
Ashok Ranchhod, Fan Zhou, Julie Tinson
2000 — conf
IS education in the new millennium: determining the 'right' curriculum.
IRMA Conference
Sanjeev Phukan, Ashok Ranchhod, T. Vasudavan
2000 — conf
Marketing the IT function: furthering in-house knowledge elicitation.
IRMA Conference
Ashok Ranchhod, Ray Hackney
1999 J jnl
Internet-enabled distribution strategies.
J. Inf. Technol.
Ashok Ranchhod, Calin Gurau