Anna Borawska

11 papers B 8Unranked 3
YearRankTypeTitle / Venue / Authors
2024 — conf
Preliminary Eye Tracking Scale for Cognitive Load.
ISD
Adrianna Mateja, Anna Borawska
2023 — conf
Incorporating Cognitive Neuroscience Techniques to Enhance User Experience Research Practices.
ISD
Anna Borawska, Adrianna Mateja
2023 — conf
The use of cognitive neuroscience tools for evaluating the cognitive overload caused by social advertising.
AMCIS
Anna Borawska, Adrianna Mateja
2023 B conf
VR educational game in public awareness campaign preventing the spread of COVID-19 - a pilot study.
KES
Konrad Biercewicz, Anna Borawska, Mariusz Borawski, Jaroslaw Duda
2021 B conf
Agent-Based Modeling of Social Campaign Message Adoption: Problem of Parameter's Value Determination.
KES
Anna Borawska, Malgorzata Latuszynska
2021 B conf
Best practices of neurophysiological data collection for media message evaluation in social campaigns.
KES
Anna Borawska, Jaroslaw Duda, Konrad Biercewicz
2021 B conf
The use of a computer game in a social campaign to improve road safety.
KES
Mariusz Borawski, Anna Borawska
2020 B conf
On the effectiveness of using virtual reality games in social marketing.
KES
Anna Borawska, Mariusz Borawski, Konrad Biercewicz, Malgorzata Latuszynska, Jaroslaw Duda
2020 B conf
The use of neurophysiological measures in studying social advertising effectiveness.
KES
Anna Borawska, Malgorzata Latuszynska
2018 B conf
Mining Neuroscience Data for Social Campaign Evaluation.
KES
Anna Borawska
2018 B conf
The Concept of Virtual Reality System to Study the Media Message Effectiveness of Social Campaigns.
KES
Anna Borawska, Mariusz Borawski, Malgorzata Latuszynska