Ai-Yun Hsieh

12 papers Journal 12
YearRankTypeTitle / Venue / Authors
2024 J jnl
Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention.
Electron. Commer. Res.
Ai-Yun Hsieh, Shao-Kang Lo, Yujong Hwang
2024 J jnl
Social Anxiety and Online Media Choice: Visual Anonymity as a Key.
Int. J. Hum. Comput. Interact.
Ai-Yun Hsieh, Shao-Kang Lo, Yu-Ping Chiu, Yujong Hwang
2021 J jnl
Do not allow pop-up ads to appear too early: Internet users' browsing behaviour to pop-up ads.
Behav. Inf. Technol.
Ai-Yun Hsieh, Shao-Kang Lo, Yu-Ping Chiu, Ting Lie
2019 J jnl
Exploring why people spend more time shopping online than in offline stores.
Comput. Hum. Behav.
Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh, Yujong Hwang
2018 J jnl
Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior.
Comput. Hum. Behav.
Chih-Wei Liu, Shao-Kang Lo, Ai-Yun Hsieh, Yujong Hwang
2017 J jnl
How colour similarity can make banner advertising effective: insights from Gestalt theory.
Behav. Inf. Technol.
Yu-Ping Chiu, Shao-Kang Lo, Ai-Yun Hsieh
2017 J jnl
Investigating the determinants of e-book adoption.
Program
Chia-Lin Hsu, Yu-Hsiang Lin, Mu-Chen Chen, Kuo-Chien Chang, Ai-Yun Hsieh
2017 J jnl
What consumers see when time is running out: Consumers' browsing behaviors on online shopping websites when under time pressure.
Comput. Hum. Behav.
Chih-Wei Liu, Ai-Yun Hsieh, Shao-Kang Lo, Yujong Hwang
2014 J jnl
Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising.
Electron. Commer. Res. Appl.
Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu
2014 J jnl
Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities.
Online Inf. Rev.
Pin Luarn, Ai-Yun Hsieh
2013 J jnl
Contradictory deceptive behavior in online dating.
Comput. Hum. Behav.
Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu
2013 J jnl
Photograph and model use within an online auction page for influencing buyer's bidding behavior.
Online Inf. Rev.
Shao-Kang Lo, Yu-Ping Chiu, Ai-Yun Hsieh